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In 2014, the global luxury market is undergoing a year of peace, the performance of ultra low There was no parallel in history. single digit growth in China and even negative growth, so that the entire industry is in transition, the acquisition of teeter, closing pressure. Under such circumstances, brands have begun to deploy strategically unprecedented. 2015, the luxury market will usher in what new trends, may wish to guess together. Guess in 2014, the global luxury market is undergoing a year of peace, the performance of ultra low There was no parallel in history. single digit growth in China and even negative growth, so that the entire industry is in transition, the acquisition of teeter, closing pressure. Under such circumstances, brands have begun to deploy strategically unprecedented. 2015, the luxury market will usher in what new trends, may wish to guess together. guess luxury gradually realize the global same price in 2014 the major luxury brands in China is facing the dilemma, the middle and the results of the first three quarters of negative growth began to appear. As of the three quarter of last year, the world's largest luxury goods group, Louis Weedon group (LVMH) Wine and spirits sector sales fell 7%; the French luxury giant cloud group (Kering) three quarter total sales rose by only 3.3%, operating profit fell 3.9%; Swiss luxury giant Richemont group (Richemont) three quarter sales in China fell by 4%. During the period, the luxury goods group adjusted the price of the product. The world's largest luxury goods group LVMH group to implement the "harbor price" for its Hublot, then really force 2014 of all new watches with implementation. At the same time, the Beijing Daily reporter had obtained accurate information from the tag heuer brand marketing department, although not publicly announced but its senior tabulation product line has been the implementation of a global price policy. the big price is inconsistent with the domestic and foreign, is facing the pressure of adjustment. On the one hand, such as kayschuh · implementation of "Hong Kong Plaza Tianya luxury price" stores, a free trade zone, free trade zone tariff bonus; on the other hand, "a moment let the sea Amoy tide of cross-border shopping is shortened to a mouse click. Big domestic high prices, the face of increasingly transparent information, consumer information more and more widespread Chinese consumers have been difficult to sustain. "This is an inevitable trend in the future," says Zhou Ting, director of the luxury sector expert and director of the wealth quality institute. With consumer access to information and purchase channel diversification, outbound consumption caused by serious outflow of shopping, the price of domestic and foreign luxury brands in China, is adjusted to make for the domestic consumer behavior change. "Luxury brands in China set up a huge investment, consumption outflow of Chinese stores sales have shrunk greatly, the brand will inevitably through price leverage to adjust the input and output of uncoordinated."." Zhou Ting thinks. guess two "light luxury" is the fashion brand true colors; in the global environment of cold luxury, light luxury brands Michael, Kors and Kate Spade released the latest
New Balance ML878 has a unique line recently once again usher in a new design, the New Balance extraction from tea and coffee in the west of inspiration, this little-known signs of remodeling a. The body of the shoe is still using nylon mesh surface splicing suede classic combination, supplemented by Ganso ash and milk white shoe body color, in the bottom is still equipped with ABZORB signs of shock technology, finally equipped with retro flavor rich Oxford outsole.

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