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China Brand Research Institute recently announced the list of China's 500 most valuable trademarks. "ICBC" to 65 billion 953 million yuan prize, "spell card" with 491 million worth on a crowded list last one, is only 500 the average value of 1 billion 973 million yuan of 1/4 trademark.
500 strong trademark distribution in textile clothing, household appliances, mechanical appliances and other 20 major industries, most of the industry is on the list of trademark textile and garment industry, a total of 59 trademarks on the list, followed by food and electrical machinery industry, respectively 44 and 41 marks on the list.
: the industry with the highest average trademark value is the service industry; the average value of the 24 trademarks is as high as 7 billion 729 million yuan; the main reason is that the average value of the three banking trademarks is as high as 42 billion 55 million yuan. Average value of brand of shoe industry trade is lowest, the average value of 11 pieces of trademark is only 765 million yuan.
500 trademarks in the provinces of the distribution is very uneven, most of Zhejiang, 64, more than 30 other provinces are Shandong 55, Guangdong 52, Jiangsu 40, Shanghai 32, Beijing 31 and Fujian 30. More than 10 less than 20 provinces, 9, Xinjiang, Ningxia and Qinghai only one trademark list, and Tibet did not mark the list.
on the list of 16 provinces, more than 10 pieces of trademark, the trademark average value is the highest in Beijing, reached 7 billion 135 million yuan, followed by Guangdong 2 billion 739 million yuan, the minimum is only 967 million yuan in Hebei, the list of the most brand in Zhejiang, the average value of only 1 billion 249 million yuan.
the brand can not be directly traded; the brand can only be transferred when the brand is transferred. Trademark value is the brand value at the transaction price, it can be said to be the most true brand value. Brand Research Institute Chinese brand as independent institutions, in order to find the brand value, promote the construction of independent brands China spiritfound brand "for the mission, the real value of the purpose, to carry out Chinese the 500 most valuable brands to find work.
for the sake of preciseness, this selection has obtained China's well-known trademarks, and registered for the first time in the mainland of China enterprise class trademark evaluation. A total of 764 qualified trademarks were evaluated, and then the 500 most valuable trademarks were selected to form the top 500 list of China's most valuable trademarks.
reference value of trademark evaluation, this evaluation mainly uses the present value method, the main is to estimate the trademark of the future may bring excess profits in recent years according to the enterprise profit level, and then consider the characteristics of the industry, the market shape)
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